Student Card Ideas*

unsubmitted*

JAMES JESSOP -fin-

Up to date portfolio

OUGD203 EVALUATION

THINGS TO TAKE FORWARD....
*
1. Don't be scared of websites, they don't bite and remember that you actually quite enjoyed it.


2. Compress your blogging.  You can hide all of the ugly bits in issuu documents.


3. Remember that a dull brief puts up barriers that make it a great brief when you break them with creative thinking.


4.  Don't be bored of your skills.  Just because you draw doesn't make you just an illustrator.


5,  Collaborations are fantastic, if you have the same ambitions as your partner.

Product, Range & Distribution Evaluation/ OUGD203 EVALUATION

After a workshop with Fred where we allocated what we think we are about- as a designer, I went into this brief with such a clear picture of what I wanted to achieve.  In the writing of my rationale and statement of intent, I wanted to take forward an element I found in a D&AD brief of designing 'an environment'.  I was keen to put into practice an area of design that I haven't done much of and where I thought I had a massive gap in my portfolio.  By injecting creative concepts into a retail environment allowed me to put int practice the multi disciplinary skills I want to exercise but in a brief where I come out with relevant designs with commercial potential.

Once clarifying exactly the design direction, ie Lettuce Eat, I then had such a specific picture of what I wanted the outcomes to look like.  This proved to be a bad thing when I struggled significantly in the basic branding of the store.  The logo in my head was heavily type based and had an extremely clinical and modern look about it.  I was setting myself such a massive task in doing this and had shot myself in the foot  as my determination to make this a successful brief meant that I would not give up on this aesthetic but was running around in circles getting more and more frustrating with my lack of performance.  I hadn't realised this of course before my meeting with Fred.  This proved to be a crucial stepping stone in my design direction.  I was advised to do what I do best and inject some of my image knowledge and capabilities.  Straight after the meeting this is exactly what I did.  It proved to be a success as the first piece of imagery came out that worked well and had a lot of potential.  I could then base my branding around image and move on with the brief.

I feel as though I was constantly working so hard in the brief and kept setting highly ambitious tasks such as screen printing a whole POS -to scale, yet when I look back at my blog I don't seem to have accomplished as much as I wanted to in my head.  In each crit I felt well prepared in setting up early with the required amount of work, but I still wasn't satisfied.  That is why I began my presentation boards early.  This allowed me to allocate where I ad gaps.  I then understood that it didn't matter that I wasn't going to screen print or make the actual resolutions I had in mind.  It was all about the ideas and allocating what I would do if I had more time.  I have heaps that still I want to do with this brief and to me that is a good sign for next year.

I worked so hard in this module and feel satisfied that I gave it a good shot from the resolutions themselves to the documenting and presentations.  I feel as though I have finally reacted to past feedback and hope to see different feedback for this brief-good or bad.  

Open publication - Free publishing - More prd

ycn RE RE visited


I HAD 6 PDFS UHOH
now I have 5 pdfs.  Thank goodness I realised before submission!

YCN evaluation

When I look back on YCN my first thoughts are that there are no painful memories or stress waves coming back to me.  As a whole I never felt stressed in that project and had a constant wave of ambition, inspiration and proactivity.

Working with Steph was such a goldmine.  The though of picking someone to work with was my idea of a nightmare.  I had heard bad reveiws of this project so was exceedingly daunted by picking the right person and worried about the standard of work that I wold produce.  Not to mention havign someone on the course that now blanks you.  This was all a myth.  I can safely say that YCN was my favourite project to date.

To start with, being labelled as the image maker and illustrator had bad conotations.  I was worried that I wouldnt be able to use the oppertunity with working with a type based student to further my skills.  This was unneccassry worrying (asper) as firstly I really enjoyed drawing.  I took control of the design direction of our project and secondly It would be put to something to make a rock solid use.  

Our Idea generation stage was great.  Both of us were bouncing some fantastic ideas off of eachother and we ended up with a solid concept that we felt really confident with.  This action continued throughout the project.  We would both separate and work hard at ease as we both had the same ambitions to reach.  Once reunited this work would expand massively.  

Our ambitions played a massive role in this equal working success.  From the start Steph and I both had unexplored targets in the design for retail world.  It was like we had both been sat waiting for this brief and we had now got it and woulnt waste a second of it.  This came accross at various crits when we seemed to be set up earlier than everyone else with double the amount fo work.  This may come accorss big headed but it was great.  you could tell how passionate we were about it and that nothign would get in our way.

THe resolutions themselevs -Im really roud of.  My objectve for this breif wasnt to win YCN but to create something for my portfoilo that was relevant and of high standard to the fields I want to enter.  They puncture in snippets of both of our personalities fantasticaly but also cover the brief sufficiently.

From this breif I have no neative pre conceptions of collaborations. I think the most important thing to bare in mind when thinking about a collaborative partener is ambition.  Interest yes do help but if you don't have the same objectives the you might aswell give up on the first day.

Working with Steph was such fun and I was genuinely sad when the project ended. However, I have so much to takw forward from this brief.  Srtting high standards in small, frequent deadlines was a great way of working.  Pushing the boundaries and thinking outisde the box in a plain and restricting brief.  By putting up boundaries for ourselves, breaking them became exciting and successful in our design direction.  

Since the deadline Steph and I often reminisce of how much we enjoyed this brief and how much that we have learnt.  I hope to work with Steph again, perhaps in the third year.   

Product//Range//Distribution

submission boards

final crit

A0 PREP FOR PRINT

Changed my contrasts etc to match the most successful colouring on my colour test.

After Printing I took quite a few photographs...

Im actually really happy with these photographs.  I think that it has been my favourite part, putting life and context into the things that I have made.  I spent a lot of time on them and worked real hard so I am glad that it all payed off. However, I did find it frustrating having to not use a good photograph as it wasn't suitable or had to reason to be on the board.  But you cant always get what you want.  I think that they will uplift my boards massively.

and narrowed it down to these lucky winners

And narrowed it down even further..

it was fun setting up a scene.  I desperately want to do more of this and am glad I got to exercise it in this brief. 

Final Crit

PRETTY HELPUL

Main changes after the crit were made on the boards.  They picked up on some helpful mistakes.  Other issues raised I wasn't too worried about.  An overriding issue seemed to be about the method of buying the goods in-store.  They were worried that the buyer would want to see the goods before they receive them.  I can trump this issue when I take it back to my brief as Lettuce Eat isn't about the traditional greengrocer.  The type of people that would want to smell and squeeze their foods would go to a market-not try some experimental boutique.  I think that the method of purchase works great with my intended audience.  If consistency is there in the quality of food-then they should love the new experience, not miss the old one. 

At first I thought that this model would be ridiculous to use, but I gave it a go and I actually quite like it.  

It made me want to buy a dolls house for future briefs where I could set up scenes and mock ups for  what the out of store would look like.

Board beginnings

I actually really enjoy putting boards together.  It ties it all together and its an opportunity to really clarify what your objectives were and your resolutions are.

Label Tests

Label 

nothing too complicated.  However to put into practice my talk with Fred, I decided  to make the label image driven as it is what I do best.  I placed segments of my branded pattern onto the other to marry the 2 patterns and make them really hit home that that is the brand imagery.

  <<< I really want to make promotional tape!!!!! IF I DONT HAVE TIME IN THIS BRIEF, I WILL DEFINATLEY MAKE IT SOME DAY.  IT WOULD LOOK LOVELY. ^^^

The business card.

Again, no frills.

Using some nice stock-same as the labels and seed packaging I made this simple design which I think I works fine for the purpose for which it was intended.

Dreamweaver sumup

I am now not afraid of the Dw green icon in my dock.


Initially I thought, ohhhhhhhh sugar-  I've got to make a website.  I sat down-asked a couple of questions and revised my nerdy notes and I was on my way.  I actually really enjoyed it.  However, I didn't push myself to hard.  I made a website that I knew I could make, ie I made it image based with some thought out rollovers.  I guess this is ok though as it was my first webpage.  I don't see myself as a hard core coder, but I see myself as someone who could sit down and design a webpage for someone if I really had to.  I would like to investigate a little more into it-whilst still making it Alice friendly with a few traditionalist inserts or drawings here and there.  I'm pleased with the aesthetic of the webpage.  Of course there is room for growth, but I think that i demonstrated my take on the usage of the software well and made a website that wasn't orange and green felt tips with odd links and no content-  hopefully at least.  I hope that it is user freindly and that the rollovers are all understood   It has given me the confidence to build my own webpage rather than bargaining with someone else to help me.


This brief came at perfect timing.  After the after effects brief where it was alot of hard work where not alot was got back from it, dreamweaver restored my faith in technology.  I get why people are in web design.  I will definitely take forward and build on the skills I have received from this brief.  Good shout OUGD203.


I'd also like to thank the bubble too.  Massively.

a touch of planning.  Making me nervous but we've all got to do it!

After gathering a few people in the studio to perform an informal crit, it came across that the seed packaging was let down by the shape of the frame.  These are some alternatives I drummed up in illustrator.  I think they will make a massive improvement in making the packaging look more humble against the bold black and white.  Precisely the style I want.

I know this might make me accused of logo dumping, but it was this or screen printing onto a wheel barrow.  I think I chose the most time effective option.  The middle one works best, it's understated and just fits.  The others look to in your face.

POS mock up

There is nothing wrong with a proposal.  I think that I am setting myself impossible tasks.  I made these mock ups to substitute a couple of days work on the point of sale mechanism which slots the fruit in at a cross section in a whole cut to size.  I think as idea it could be great.  I am disappointed I haven't scheduled enough time in, however having this extra couple of days allows me to fit other works in that I might not have done otherwise.  If it were real..

screen printed onto either white plastic were I could have burned the slots into place-or real nice quality board to give an organic appearance.  The white plastic might be taking the mobile shop aesthetic too far.

Apron Mock ups

I originally thought that a more sophisticated apron where it would be hips downward would be great for lettuce eat.  But then I remembered.. it's not a wine bar.  The classic shape drives home that this is after all a green grocer.  The middle aprons work  best in my book.  If I had more time I would like to screen print these.  Even mini format to photograph.  

This never happens as I always favour short briefs but I would actually love to spend more time on this brief.  but then  I remember, all will be mad possible in the third year.

NEWEST LOGO CLOSE UP

Just to clarify.. My logo

I decided to stop faffing about on something that I just cant really grasp as well as I thought I could.  I need to just face up and use the skills that I have.  Thats why I have taken Fred's advice and create a low key logo that can be applied to my more capable image skills to produce branding thorough imagery.  If I look around at companies int he same field.  They do this and it works great.  A big picture and understated text works well an I shouldn't be afraid of using it to let my image skills pop out and be used the most.

CRIT PAPER WORK

CRIT ME ON;

IS THE LOGO TOO MINIMAL?

IS THE POS DISTRIBUTION?

IS THE TYPE ON THE SEED PACKAGING HORRIBLE?

Good Crit.  I went in with things to clarify and had them clarified.  I received good feedback on my logo revamp and feel a lot more confident about making this decision.  I was also pleased to hear that everybody thought that my concept was 'rock solid'.  It made me realise how much easier it is to be creative in a rock solid brief than it is the other way around.  Definitely something REMEMBER next year.

COLOUR TESTING ON CHOSEN SEED PACKAGING STOCK

THE BOTTOM LEFT WON...

SUBMISSION DETAILS

SILENT PANIC..

OH MY GOSH.

alot to do.  But it;s good.  I'd rather a hefty to do list then sitting and wollowing in a project that isnt going anywhere.  The good news is that there is so much that I would want to create even after doing all fo the above.  Im glad to see that even though I have picked a plainer brief-my creative juices are alive and well.

Also, despite being a tad robotic-it's actualy pretty good having the James Jessop Brief on at the moment-its proving to be a healthy source of a break despite the lack of putting my feet 

thinking about boards..

I really like doing boards-it's so satisfying.

Net.  Simple.

I dont want anything fussy for this.  I''m simply applying my design with a symmetrical pattern so that the design itself has potential to be applied to the rest of the  'grow your own' range.