PRETTY HELPUL
Main changes after the crit were made on the boards. They picked up on some helpful mistakes. Other issues raised I wasn't too worried about. An overriding issue seemed to be about the method of buying the goods in-store. They were worried that the buyer would want to see the goods before they receive them. I can trump this issue when I take it back to my brief as Lettuce Eat isn't about the traditional greengrocer. The type of people that would want to smell and squeeze their foods would go to a market-not try some experimental boutique. I think that the method of purchase works great with my intended audience. If consistency is there in the quality of food-then they should love the new experience, not miss the old one.
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