After Stephs magnificent job with the newsletter layout-I thought that the range needed a bit of a home point slogan. Steph at bought up time for tea at teds which was great as it really homed in on the time aspect of the range but I thought that this should be made and added to the packaging to really home in on the range branding.
After experimenting with a load of colour scheme higherarchy-the blue text worked best and I slapped it on to an 'out of store touchpoint' to get the ball rolling with the store involvement.
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