FISH AND CHIPS IS THE STRONGEST.
IT CONTINUES TED BAKERS IMAGINATIVE THEME OF MARKETING CONCEPTS WHILST COMIGN DOWN A PEG OR TWO. ITS NOT A SNOBBISH BRITISH TRADITION AND HAS NO AGE OR GENDER PREFERENCES. IT FULFILLS THE BREIF BY BEHAVIG AS 'NOT AN ELITE CLUB BUT I WELL GROOMED FAMILY'
PLAYING WITH FISH AND CHIP LANGUAGE
NICE CATCH
CODSWALLOP
TIME FOR TEA
MAYBE A TIME REFERENCE TO DO WITH THE TIDES..
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