Design Practice Blog

Type;

Well, for the mailshot and fold out poster I think that this is rather nice. However after the 3rd-publictiy of a tree packaging went HORRIBLY WRONG-SEE BELOW. I decided it needed more prominent text and negative space. This is why I decided to use some Georgia as it is curvaceous and wonderland like. (to me)... It works so much better for this particular design. A massive improvement on the negative original.

HORRIBLE. This looked so bad when I tried it. I had to reprint out of sheer disgust. It would look awful around a tree as it has no contrast and just doesn't work. Rank!

Step two, involving some type, but it is screaming for negative space against what it is packaging.

Much better I think