what: a set of vocabulary
why: because a lot of people don't understand what some cockney rhyming slang phrases mean
Who: the people who don't understand, i.e. tourists/foreign people new to british culture.
students learning english as they are more likely to be here for a lengthier time than tourists,
therefor more willing to learn the about the culture and language in more depth.
How: detachable and photocopiable leaflet inside the envelope to scale of the brief requirements.
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